

Our Mission
We've built an A* team who are passionate about food, technology and artificial intelligence. We don't just want to create an app, our plans are to build something that transforms the way that all consumers cook, eat, tackle food waste and help them save money and time doing it.

Co-Founders

Alex Armstrong & Sam Day
Alex and Sam's paths first crossed at CloudKitchens, where they both collaborated closely under Travis Kalanick's leadership. Alex, started his career with a short stint in Parliament, working alongside several UN organisations, before spending several years at Apple in operations. Later, Alex contributed significantly to CloudKitchens' global expansion and high-performing culture, under Uber founder Travis Kalanick. Sam and Alex played a leading role in scaling CloudKitchens globally, from 50 to 5000 employees in just three years.
Their professional journey continued at Factory14, where Sam and Alex took on leadership positions, scaling the company to over 100 employees internationally before helping with exiting the business. Alex, went on to become the Vice President of Operations and Marketing at SigTech, a Brevan Howard spin-off FinTech AI firm, running a department of 5 teams where he was later joined by Sam. There, Sam focussed on growing the business and assisting with fundraising while Alex took over the Marketing org, propelling their new GPT app to the second position in Finance on the launch day of OpenAI's GPT store.
Alex and Sam’s joint business partnership has driven fruitful results, demonstrated in their strong network and subsequent successes at CloudKitchens, Factory14 and SigTech.

Daniel Bond
Head of Engineering
Dan leads up our engineering on both hardware and software. He previously managed automation for a 600+ satellite fleet at OneWeb; aerospace systems and automation specialist, based in Greater London.

Tjun Oon
Full Stack Developer
Tjun "El Majo" Oon, is our in-house full stack developer, working on everything software related. Previously a full-stack software engineer at data-tech firm Fusionex Group in Kuala Lumpur. and Lancaster university graduate.







Advisory Board

LORD DAVID BROWNLOW
Co‑founded recruitment, Huntswood and private equity business Havisham; became Conservative Party vice-chair and life peer; major Tory donor. Active philanthropist via his charitable foundation and royal trusts; honoured with CVO and Deputy Lieutenancy in Berkshire.

ISLEY WALKER
Head of Marketing at WhatNot.
Previously talent acquisition in financial services, then growth marketing for food-tech startup CloudKitchens, based in Los Angeles.

WILL BERESFORD
Co-founder of FoodStars UK, sold to Uber founder Travis Kalanick's CloudKitchens business in 2018. Now co-founder of TradeStars UK, industrial studios where entrepreneurs and businesses build, sell and grow, all under one roof.

SIMON KING
Entrepreneur in the automative industry and leading entrepreneur in licensing consumer electronics. Previously a systems engineer at Honeywell, later in Sales and Engineering for Xerox.

MARK FLOYD
Previously CHRO at CloudKitchens and Senior Legal Counsel at Uber. EVP for crisis/reputational risk, with in-house leadership at start-ups and Fortune 100s; global HR and policy expert with on-the-ground labor relations experience across 30+ countries.